There are two ways to increase your brand awareness and thus increase sales: paid and organic.
In today’s coaching industry we’re aware of both these phrases in relation to promoting our webinars/coaching package, but the question is, which option is best?
Before diving in, which one has your vote?
It’s important to remember that one compliments the other but a lot of coaches when they are just starting out, they typically sway to one side or the other..
Today I am going to share with you why paid advertising will only amplify the results from organic advertising.
The main benefit of organic, which I am sure speaks for itself, is the fact that it’s free and therefore can be implemented by the smallest/newest of businesses — no marketing budget needed.
The only real investment would be your time, and unfortunately, that is the main downside. Organic advertising requires a lot of time.
So that takes us to paid advertisements.
Paid advertisements can help you to get rewards quickly.
This is due to the fact that it helps you to reach a larger number of people, lets you target your ideal customer more precisely AND as a result, lets you hit your goals faster.
So, if you were to compare the two neck and neck like I did above, for ease of life I know a lot of you would think paid strategies are a no brainer ….
…BUT if you are not able to generate revenue predictably through organic advertising you should not be using any form of paid advertising
Why? Because you do not have the proof of concept.
Organic is the foundation on which you build your authority.
And because of this, in order to run a successful Facebook Ad, your organic foundation NEEDS to be strong.
In order to effectively build an audience and long-term sustainable business, you NEED to perfect the art of organic strategies.
A marketing strategy built only on paid is shallow; it won’t help you to build an authentic connection with your customers.
Paid advertising does a pretty great job of driving traffic to your registration, but what happens when they get there?
If all they see are ads — with no educational content, informational emails, or even engaging social media posts to complement those ads
If the elements of your organic marketing efforts aren’t up to par — or are completely absent your paid marketing efforts will be wasted.
Paid and organic work better hand in hand.
But as with anything in business, get a plan together, then try it and measure the results.
What works for one business might not work for another, but you may just be surprised by the results of organic strategies.
My free workshop “Win Clients with Webinars”, starting on the 19th of July at 1pm UK/8am EST, will discuss the above and much more to ensure you close a minimum of 3 clients a month through organic marketing strategies and ONE WEBINAR a mon.
Register today for FREE.
Hope to see you there,
Sarah Gray
