My 2021 plan includes the growth of three 8-figure businesses.
One of them sprung to life just last week… when I had lunch with a brand new connection that was referred my way – out of the blue – from another friend in my billion-dollar rolodex.
My new friend Jeff – the founder of a massive tech platform – loved my idea of an Accountability App… one that our customers have been asking for us to build forever.
The great news is that Jeff already has 60% of the app’s capability built out (for one of his other products – Direct Heroes), and with a few customer interviews we’ll have something soon… and more important, something for YOU not to just use, but to license for your clients too. (That’s probably where the big money is to be made in this new business.)
I’m excited … time to move fast… But until that App is developed, you can take advantage of more accountability in your life – for your habit changes – using what I call “The Power of 3”.
You have to choose three simple but important questions each day… For example:
1. Did I wake up at 6am? If not, why not?
2. Did I spend 60 minutes in NUI work before checking email? If not, why not?
3. Did I run a 9/10 War Room meeting? If not, why not?
Answering these three questions each day keeps you on track… And allows your coach or accountability partner to help you fix your mistakes…
If you do this for 21 days – or preferably 60 days – in a row, you’ll cement new good habits and improve your performance.
Once you’ve mastered a habit, remove the related question and replace it with a new question that allows you to level up again.
Repeat the Power of 3 over and over again and you’ll achieve your big goals and dreams.
Q: Craig, I know you overcame binge drinking… and I have some SINS
of my own that need to be washed away… How do I beat temptation?
Answer:
Great question.
Everyone – yes, even YOU my dear reader – has a TEMPTATION sucking their life force.
No big deal…we are humans and wired this way. So first, forgive yourself…
Then follow this path to Destroy Your Distractions:
1. Remove the temptation from easy access.
2. Limit environmental exposure to people/messages that encourage the temptation.
3. Levy a significant consequence for giving into the temptation.
4. Focus on the benefits/good feelings from avoiding the temptation
5. Change your identity to one that states:
“I am not the type of person that enjoys this temptation and I
prefer the benefits that come from abstaining, and therefore
I easily avoid it and have removed it from my life.”
And one last thing with Temptation… When you remove it, you must replace it.
If you have a bad habit of watching too much TV, or scrolling the net and ending up down rabbit holes, replace that habit with something better.
Sincerely,
Craig Ballantyne

