Back in 2016 one of my clients Joe Polish spent over $25,000 (!!!) to buy Perfect Day Formula kits for his 300 coaching clients… One of those clients was the legendary Russell Brunson, co-founder of ClickFunnels. What Russell found in that orange box changed his life…
Russell then recorded a podcast called “5am is Funnel Time” that shares how the PDF changed his life… https:// soundcloud.com/successetc/222-5-am-is-funnel-time … Where he said:
“So Joe Polish handed out these big orange ‘Perfect Day’ boxes. You open it up and there’s a book and a journal and a bunch of stuff from Craig Ballantyne. When I flew home that night, I pulled the book out and started reading Craig tips about how to create the Perfect Day. The book was awesome, and the thing that was the most powerful for me was he showed his schedule.
“Craig gets up at 4 o’clock every morning and from 4 to 6:30 he writes. At 6 he does meditation and has breakfast, and an hour later he gets back and writes again. Then he has a meeting with his company at 10:30. So by 10:30 in the morning, he has had 5 hours of focused energy time writing and doing what he needs to get done. And then the rest of his day is answering emails, meeting with people, all the crap that normally we do in an office. He goes to bed at 8 every night.
“At first I’m like, “Dude, he is insane. Four in the morning? I will never in a billion, infinity, million years do that ever. It’s just not going to happen,” because I don’t go to bed until 2 in the morning. I would die.
“But I thought, “If I went to bed at midnight, would it work? Hmm, midnight to 4 is not enough. So I’m like what if I went to bed at 10? While that’s only six hours, that’s about how much sleep I get now. But what if I extended that. What if I go to bed at 10 o’clock and wake up at 5.
“I try to do his process. And my day is different. I’ve got a million kids. I don’t have the luxury of breakfast and meditation before I start writing again. I’ve got breakfast and diapers and screaming, you know getting kids ready and it’s insane. But I was like, what if I woke up at 5 and from 5 til 7, for two hours every morning, I got up and that’s my funnel time?
“I always tell people that if I could do anything in the business all day, all I’d do is sit there and build funnels. But I rarely have that time, just to sit there and build funnels. So I’m like, what if I made it so the 5am to 7am every morning is my funnel time? I don’t check emails, I don’t check Facebook or anything. All I’m allowed to do is open up Clickfunnels and build funnels and write copy and all the pieces I need to do to push funnels forward. So I was kind of excited.
“On Sunday night I got all ready and my goal was to get to bed by 9, but I forgot that my kids go to bed at 9, which usually bleeds into 9:30 or 9:45. So that didn’t work, so it was like 9:45 when finally the kids are in bed and I told my wife, “I’m going to bed, my goal is to go to sleep at 10” You know she’s been married to me for a long time and knows I typically don’t go to bed until 1 or 2. I was like, I’m going to try this. So I went to bed at 10 and it took me a little while to go to sleep because I wasn’t used to that. But luckily I was tired as it’d been a long day.
“So I fell asleep at 10, woke up at 5, got up and went in there and I started working building funnels for 2 hours. It was amazing. It wasn’t like when I wake up to go work out where there’s a lot of resistance. It’s really easy for me to get up and go sit on the computer and build funnels. And then I ate really healthy throughout the to keep my energy levels high throughout the whole day, and I felt amazing.
“Today I woke up excited, walked into the other room, and built funnels from 5 to 7.
And I tell you what, in my 2-hour morning so far, I’ve gotten as much work done as I typically do in an 8 hour day.”
“It’s been amazing. So what I’m recommending is wake up an hour to two hours earlier and do some funnel time, or writing time or whatever it is that you need to be doing more of in your business and your life. Spend that time there. I’m two days in, loving it and having a great time. I hope that you guys try it as well. I’m going to try to convince everyone I know to do this as well. I would rather, knowing how I’m feeling right now, I would rather wake up two hours earlier, and leave the office two hours earlier, because you’ll get 10 times more stuff done.”
Talk soon,
Craig Ballantyne