“The vision must be followed by the venture. It is not enough to stare up the steps…”
–Vance Hayner
1. Keep it short. No time to write? Cool – they have no time to read.
2. Lists rock (like this one!)
3. Shoot a 2-minute video. Post to YouTube. Embed on your blog with 3 lines of setup. Optimize title, tags and description with your keywords. Boom – done.
4. Interview other experts. Three questions max. Post and voila!
5. Interview prospective clients and customers. Promote them and their company. Repeat. Go to the bank. Cash large checks :o)
6. Review your favorite books on amazon – both related and unrelated to your main business. Optimize your amazon reviewer page and link it back to your blog.
7. Seek guest blogging opportunities on blogs that target the same topics and readership you are after.
8. Invite both prominent and up-and-coming experts to guest blog for you. Same story, other direction. Genius!
9. Leave constructive, helpful comments on prominent blogs and media sites. Use an abbreviated signature file and link back to your blog.
10. Participate in industry blogs, portals, communities, and groups and share your blog content in response to relevant questions and discussions that you find. You raise both your credibility and visibility with this one tactic.
11. Don’t overdo keywords and SEO on your blogs – people can tell and it makes you look a little creepy, needy – or both. Write for humans and the traffic will follow.
12. Graphics, baby, graphics. Blogs are visual. Use unsplash.com, pexels.com, or one of the other stock photo sites. Grab unusual and interesting graphics and photos to spice up that wall of text. You’ll be amazed. It makes all the difference.
13. Schedule it. Stick to it. Your blog is the command center of your thought leadership platform. Shoot for 2-3 posts a week and amazing things will start to happen.
–David
David Newman :: Do It! Marketing
Marketing for Smart People… Like YOU!
P.S. Hit reply and let me know: Do you blog? DID you used to blog? Are you going to start or restart? Why or why not? I’m listening…