Focus stands for:
• Follow • One • Course • Until • Success
It requires you to have:
- A Clear Vision
- The Ability to Say NO without Guilt
- Strict “Go or NO Go” Parameters For Action
- A “Decision Making Tree” to Determine the Worth of All Projects
For example, you might say “I don’t take on any new projects that will not be worth $1 million to the business in the next 12 months.” That’s a Go or NO Go parameter.
Another example… back in the “good old days” of live events, I was often asked to speak… but because I had learned (the hard and painful way) that speaking at an event meant disrupting my schedule for at least 3 days… that I had to put up a crazy parameter that I would only accept speaking gigs that would pay me $25,000 or more.
This parameter acted as a boundary from distraction so that I could have singularity of focus on larger amounts of “Future money” instead of small “money NOW” actions.
This gave me the strength to say NO without guilt … because I knew that saying YES took me away from my Clear Vision and hurt my family and my health, and sacrificed my future.
To help you here, you should be “pruning the idea tree” in every 90- Day Quarterly Planning session – just like you “prune the team tree”.
To do so, ask these three questions in a 90-Day Planning session:
a) What is NOT working in the business?
b) What should we STOP doing in the business?
c) Are we working only on projects that have 7-figure or 8-figure potential?
That should identify what to cut so that you can continue to expand in the right areas.
Talk soon,
Craig Ballantyne